Uniqlo

Overview

When global apparel brand Uniqlo launched a promotion project for their sports apparel line, we were commissioned to produce online contents. Our idea was to create a long-term story to tell the brand’s message - LifeWear - instead of a temporary advertising campaign. To this end, we created an online journal, featuring inspiring individuals around the world such as athletes, performers and health professionals, with interview articles and fresh photos to tell their lives and relationships with the gear.