A project with Bao Bao Issey Miyake. We created a promotional film for the Gap series, which featured iconic tilted print patterns. Inspired by the playful asymmetry design, we set the film on a pop vibrant tone and showed the journey of a bag from a two-dimensional world of printing to a three-dimensional world of constructing, using vivid colour combinations and irregular rhythm and sounds.
Creative Direction: Anyhow
Art Direction: Anyhow
Film Direction: Anyhow / Jan Urbanowski
Sound: Manabu Shimada