This
Time
Tomorrow

Overview

Art direction, visual identity design for This Time Tomorrow.
We work with Branding agency BOLDSPACE.

Born from the belief that traditional hotel accommodation lacks space, freedom and originality and apartment stays lack personalised service and immersive luxury, This Time Tomorrow came to Boldspace as an early-stage business idea needing a meaningful brand and a compelling offering to go to market for the two exquisite buildings under renovation in Florence and Marrakech.

Identifying its bold space as ‘going off-menu’, the brand sets outs to instantly immerse guests in their best versions of the city, delivering exquisitely designed, off-menu city stays, personalised to stir the soul of each one of them. We aimed to create a narrative that felt like it opened a door for you.