This Time
Tomorrow

Overview

In collaboration with the branding agency BOLDSPACE, we oversaw the art direction and developed the visual identity for This Time Tomorrow.

This Time Tomorrow is a new hospitality concept conceived as a response to the limitations of both traditional hotels—often defined by uniformity—and apartment stays, which can lack personalized service and immersive luxury. Involved from the early stages, contributing to the brand’s launch and the definition of its core value proposition. The project is linked to the redevelopment of two luxury properties located in Florence and Marrakech.

At the core of the brand is a reinterpretation of “bold space” as “going off-menu,” shaping a stay experience that allows guests to engage more deeply with the essence of each city. Through refined design and personalized experiences, it proposes a new form of hospitality that moves beyond conventional frameworks.

The brand experience is conceived as a narrative that evokes the feeling of opening a door to the unknown.