Digital / Motion
We were in charge of the art direction and design of the special campaign website for the new Audi A8, the flagship sedan by the German automaker.
Setting the overall tone in silver, Audi’s corporate colour, we shot the car with robotic camera arms to synchronise with the state-of-the-art technologies built in the German vehicle. Using the advanced filming equipment and methods, we elevated the look and feel of the website to match the concept of the vehicle: Art of Progress. The interface was also made intuitively so that the users can find out more information by simply clicking details of the car on the screen.
Art direction: Anyhow
Film direction: Kei Ohta
Film photography: Keisuke Kazui
Web development: SISAN
Production: AOI Pro