OBRIZUM

Overview

In collaboration with the branding agency BOLDSPACE, we oversaw the art direction and developed OBRIZUM’s visual identity, sonic branding, and 3D motion graphics.

OBRIZUM is a company that provides a hyper-personalised learning solution, transforming corporate content into adaptive digital training through an AI-powered platform. In addition to its core technology, it offers a range of creative services, including video production, animation, and learning consultancy.

This project repositioned the brand from a product-focused offering to one defined by a broader industry perspective. Moving beyond what the company delivers, the approach focused on how and why it operates, reconstructing the brand’s core narrative. The renewed identity reflects a learning experience built on challenge, adaptation, and feedback, positioning OBRIZUM as a transformative force in knowledge transfer.

Recognizing the importance of sound in expressing the brand’s philosophy, sonic branding was introduced as a forward-thinking initiative within the industry. This approach expands the brand experience across both visual and auditory dimensions.