BAO BAO
ISSEY MIYAKE
MISTY MOON

Overview

A promotional film project for the Misty Moon series of Bao Bao Issey Miyake. The design of the collection was inspired by kasumi-mon, a traditional Japanese pattern of mist. We created the film to highlight the airyness of the bag and the beauty of the details and textures by revealing the bag like a mist emerging in the moonlight. The world of light and shadow also adds a cinematic effect to the presentation.