PHVLO

Overview

When London-based fashion designer Johanna Ho decided to start a new athleisure brand Phvlo, she spoke to us. For the launch, we built the brand strategy and also created the brand application and website.

Phvlo’s concept of women actively living their lives for 25 hours a day is expressed by the graphics in gradient colour palettes that represent time and activities. The graphics on the website are dynamically different depending on the locations of the users; it’s a design to showcase the brand’s ethos of supporting a positive lifestyle anytime, anywhere.