PHVLO
Strategy / Digital
- Creative direction: Anyhow
- Art direction: Anyhow
- Design: Anyhow
We established a brand strategy for launching the new athleisure brand PHVLO by London-based fashion designer Johanna Ho, and created the brand application and website. PHYLO’s concept for women living their own lives actively 25 hours a day is expressed through colourful graphics representing time and activity. With dynamically changing graphics depending on the location, we express the brand attitude supporting a positive lifestyle anytime, anywhere.
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INSIGHT
We aim to establish a community where the products provided by the brand promote mental and physical health, and the benefits shared go beyond the product itself.
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IDEA
Express the new brand as Life Performance Brand for women who are active for 25 hours a day. PHYLO’s true performance will help customers to find that extra hours in their day.
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PROCESS
Phase 1: Brand strategy
Brand DNA, Brand vision, Brand message
Phase 2: Identity
Identity design, Brand application
Phase 3: Activation
Website design
