Nichiban
Strategy / Identity / Print
- Creative direction: Anyhow
- Art direction: Anyhow
- Design: Anyhow
Nichiban is Japan’s largest adhesive tape manufacturer. We defined the brand DNA for their stationery division and renewed the packaging design for their core product, Nice-tack. The use of colour codes helped to visualise their many product variants, qualities and advanced technology. The result was increased clarity and sales for a practical product for everyday life, married with the highest technological standards.
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INSIGHT
Defined the strength of an adhesion technology expert and established a brand vision. Organised the extensive range of products, created consistency and refined the information to be provided as the popular number one Nichiban brand known in Japan throughout generations.
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IDEA
Establish a new design icon of Japanese stationery, which will not fade even after more than 50 years.
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PROCESS
Phase 1: Brand strategy
Market analysis, brand workshop, brand DNA, brand vision
Phase 2: Identity
Design direction, brand identity design
Phase 3: Activation
Packaging renewal
