Three
Space
Lab

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Three
Space
Lab

Category

Identity / Print / Digital / Motion

Overview

We created design concept, visual identity, brand guidline and 3D motion for Three Space Lab / 3SL.

Three Space Lab revolutionizes real estate with Three Space, an immersive VR solution for virtual property tours.
Unlike traditional VR setups that require skilled technicians and controlled environments, Three Space brings realistic pre-construction tours directly to buyers, wherever they are—whether in a conference room or their own living room. their lightweight hardware and proprietary rendering technology combine mobility with a high-quality VR experience, offering both self-service and full-service options for developers.
At the heart of Three Space is a guided virtual tour experience, where users can explore properties with high-end, natural material representations like wood, metal, and stone, immersing them in the space before it is even built.

Our idea is "The Infinite Canvas" Creating a Beautiful Theatre with 3SL.
We will create a beautiful theatre where 3SL acts as the stage director and conductor. When the lights shine upon the stage, 3SL serves as a transformative filter, turning the light into a brilliant world of vibrant rainbow colors, creating a new dimension across the entire stage. In this metaphor, the light represents the client’s ideas, the stage symbolizes the virtual space, and 3SL acts as the filter / stage director.
Together, these three elements are essential, without them, the magic of theatre cannot come to life.

Credits

Creative Direction: Yuko Kondo / Anyhow
Art Direction: Yuko Kondo / Anyhow
Design: Yuko Kondo / Anyhow
3D motion: Taishi Yagyu