SENSE OF
HUMOUR
SALON

Overview

SENSE OF HUMOUR is a Japanese cosmetic brand that embodies “Elusive Beauty”, “Poetic Humour and Elegance”, and “Out of Category Bohemian Spirit”.

Since the foundation of the brand, Anyhow has provided ongoing, comprehensive direction across all aspects of the brand, from visual identity to spatial design. In addition, a 3D scan of the building was developed to enable a salon experience that seamlessly spans both online and offline environments.

The overall art direction was executed with peepholes as a key visual. Married with a monochrome colour palette and textured matte photographs, it expresses the “Elusive Beauty”.