BAO BAO
ISSEY MIYAKE
LUCENT BOXY

Overview

A promotional film project for the Lucent Boxy series of Bao Bao Issey Miyake for Spring Summer 2023. Turning the spotlight on the boxy silhouettes and colourful features of the bags, we directed the film to depict small triangular pieces gradually transforming into a three-dimensional shape of the bag with the sound of joyful music. By incorporating a close-up shot into the bag, the film also highlights the matte leather-like texture of the product.