BAO BAO
ISSEY MIYAKE
DAZZLE

Overview

Concept development and art direction for Bao Bao Issey Miyake's Dazzle series. The collection embodies the brand’s ever growing search for new methods of manufacturing; each bag is constructed with a combination of flexible small units, which gives it a great capacity to expand, which create countless shapes, and the long-lasting functionality.

For the launch, we developed an original customisation system for customers to personalise their bags in stores and online, as well as a special website to showcase the innovative manufacturing methods of the bag and its promotional contents.