Strategy / Digital / Motion
Concept development and art direction for Bao Bao Issey Miyake's Dazzle series. The collection embodies the brand’s ever growing search for new methods of manufacturing; each bag is constructed with a combination of flexible small units, which gives it a great capacity to expand, which create countless shapes, and the long-lasting functionality.
For the launch, we developed an original customisation system for customers to personalise their bags in stores and online, as well as a special website to showcase the innovative manufacturing methods of the bag and its promotional contents.
Creative Direction: Anyhow
Art Direction: Anyhow
Software Development: N Sketch
Web Development: Kazuya Okamoto
Space Design: MOMENT