![](https://anyhowstudio.com/web2023/wp-content/uploads/2023/10/nakamura_01.jpg)
Nakamura
Tokichi
Honten
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![](https://anyhowstudio.com/web2023/wp-content/uploads/2023/10/Artboard-1-1200x675.png)
Nakamura
Tokichi
Honten
Category
Strategy / Identity / Print / Environment
Overview
中村藤吉本店は日本を代表する茶所である京都宇治で生まれたお茶屋です。160年以上の歴史を持つ彼らが継承してきた日本そして特に京都宇治のお茶文化の伝統と本質を守りながら、世界に向けてブランドとして発信するブランディングプロジェクト。ブランド戦略の構築から、アイデンティティの精査、新店舗のディレクション、ユニフォームデザインに至るまで、総合的なクリエイティブディレクションを行いました。
Credits
Creative Direction: Anyhow
Art Direction: Anyhow
Illustration: Anyhow
Design: Anyhow / Atelier Blue / Kics Document. / PAR-ART
Photography: Shinichi Ito
![](https://anyhowstudio.com/web2023/wp-content/uploads/2023/10/Artboard-1-copy-5.png)
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![](https://anyhowstudio.com/web2023/wp-content/uploads/2023/01/nakamura_14.jpg)
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![](https://anyhowstudio.com/web2023/wp-content/uploads/2023/10/nakamura_02-1200x675.jpg)
Next Project
Uniqlo
![](https://anyhowstudio.com/web2023/wp-content/uploads/2023/10/CARYS_UNIQLO_MARCH16_31433-800x600.jpg)