Kuwayama
IJT
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Kuwayama
IJT
Category
Illustration / Strategy / Identity / Print / Environment
Overview
As part of the branding project for Kuwayama, a Japanese jewellery powerhouse, we have oversaw the planning, spatial direction, and design of the exhibition booth for the International Jewellery Tokyo (IJT), one of Japan’s largest jewellery trade shows held annually at Tokyo Big Sight.
Continuously involved from 2023 to 2026, overseeing the project from content development to spatial design. The exhibition serves as an important platform for KUWAYAMA to deepen relationships with existing partners while creating new connections with leading brands both in Japan and internationally. Each year, a new theme is introduced to translate the company’s craftsmanship and philosophy into spatial experiences, presenting innovative approaches within the industry.
Credits
Creative Direction: Anyhow
Art Direction: Anyhow
Graphic Design: Anyhow
Space Design: Anyhow
Construction: Shoei
IJT 2023 The Artistry Collective
IJT 2024 Box of Curiosities
IJT 2025 Limited
IJT 2026 Making Sense
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