artTunes

Overview

We were in charge of the design direction for artTunes, establishing the foundation of the brand through the development of its visual identity and brand guidelines.

artTunes is an online platform built on the concept of “implementing art into society,” with the aim of making art more accessible and seamlessly integrated into everyday life, much like music. It also addresses the question, “What is true art?”, fostering a deeper and more informed engagement with artistic values.

Guided by these principles, the brand identity was developed to reflect an ongoing pursuit of the essence of art. The logo draws inspiration from the concept of the “true flower” in Zeami’s Fūshikaden, symbolizing a commitment to the pursuit of enduring and essential beauty.