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Rainbow
Market
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![](https://anyhowstudio.com/web2023/wp-content/uploads/2023/10/Texture_UV_Test_01-1200x675.jpg)
Rainbow
Market
Category
Identity / Print / Digital / Motion / Environment
Overview
中国全土での夏季限定WeChatキャンペーンのコンセプト構築とアートディレクションを行いました。キャンペーン開催中に限定で販売されたレインボーカラーのバッグの付加価値をより高めるために、夏の特別マーケット(実店舗とオンライン)の開催を立案し、期待感を醸成することを目的にRainbow Marketと題したキャンペーンを企画。メインビジュアルには、ブランドのアイデンティティである幾何学図形をパーツに用いて中国語でRainbow Marketを意味する「彩虹市集」の文字をカラフルにデザインしました。
Credits
Creative Direction: Anyhow
Art Direction: Anyhow
Design: Anyhow
Film Direction and Animation: Anyhow / Jan Urbanowski
Sound: Manabu Shimada
![](https://anyhowstudio.com/web2023/wp-content/uploads/2023/01/Main_visual2-4.jpg)
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![](https://anyhowstudio.com/web2023/wp-content/uploads/2023/01/Posters.jpg)
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Next Project
CIGP
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