SXSW 2016 Japan House
Print / Identity / Illustration
- Creative direction: Naoto Oiwa
- Art direction: Anyhow
- Design: Anyhow
- Illustration: Anyhow
- Animation: DIGITAL GARDEN
- Production: AOI Pro.
The SXSW festival is held annually in Austin, Texas, and encompasses music, movies and interactive media since 1987. The exhibitor Japan House demonstrated how technology translates into tangible narratives. We created its brand identity and the overall art direction. Japan House’s identity was inspired by the traditional shape of Japanese roofs combined with vintage American sticker labels. The 2016 theme for Japan House was “Extension of Humanity”. The visual identity applied the concept of using human cells moving around black space.