SWASH London
Digital / Motion
- Art direction: Anyhow
- Design: Anyhow
- Technical Direction: Subaru Sakurai
- Development: Subaru Sakurai
- Film direction: Anyhow
- Animation: Anyhow
Swash London is a London based luxury lifestyle brand founded by Toshio Yamanaka and Sarah Swash. After winning the prestigious Hyères prize together, they created their artistic world of eclectic prints and fashion.
We redesigned their website by translating their playfully ornate style onto a screen. The landing page features a scrolling animation that has elements of their work woven in intricately. The central character is their family whippet Candy who explores Swash’s seasonal concepts by flying through the animation in a hot air balloon.
Swash AW 2015
To celebrate the launch of their Autumn Winter 2015 collection, we designed and created a 30 second animation for Swash London. Their website opens with a lively animation, which presents a retro-futuristic world with floral explosions and playful slow-motion details from the collection’s lookbook. Rockets and colour trails soar into expansive deep space while tiny phenomenons play on a molecular level, creating an enchanting vision of ‘Tomorrow’s World’.
