We designed the corporate identity and website for SKYROCKET, a company providing various types of media platforms. The logo mark expresses the corporate vision of SKYROCKET being a compass that provides a guideline for people seeking to find their own viewpoints. The website design with its images of flying in the clouds is a visualisation of the concept that people can seamlessly connect to the world through media. We also created the brand identity and designed the websites for three media platforms that SKYROCKET provides, NewSphere, SignPost and DIRECTION.

The typeface for the logotype is inspired by traditional newspapers, therefore giving a sense of credibility as a source of information. The compass shaped logo mark expresses the international outlook of NewSphere. N and S of compass needle indicate the first letter of ‘New’ ‘Sphere’.

DIRECTION is the Art & Design section of NewSphere, which reports on the current art and design scene across the world. As one section of NewSphere, visual identity of compass is continued.

SignPost is Food & Travel section of NewSphere, which introduces a variety of food culture and lifestyle across the world. As one section of NewSphere, the visual identity of the compass is continued.