Sense of Humour
Print / Digital / Identity
- Creative direction: Anyhow
- Art direction: Anyhow
- Design: Anyhow
- Portrait Photography: Masami Naruo
- Web Development: Kazuya Okamoto / HARPH-Imaging
SENSE OF HUMOR is a cosmetic brand that embodies “Elusive Beauty”, “Poetic Humour and Elegance”, and “Out of Category Bohemian Spirit”. The product range includes shampoos, conditioners and styling agents offered in two lines, “Bohemian” and “Dewy”. Anyhow has directed all creative work for the brand foundations, such as identity design, packaging design and website design. For brand activation we were involved in editorial, print and advertising work. The visual identity concept with the peephole, monochrome colour palette and the combination of textured photos embodies the “Elusive Beauty” concept.