RAINBOW MARKET
Category
Print / Digital / Motion / Environment
Credits
- Creative direction: Anyhow
- Art direction: Anyhow
- Design: Anyhow
- Film direction and Animation: Anyhow + Jan Urbanowski
- Sound design: Manabu Shimada
Overview
Concept development and art direction for a WeChat summer campaign which will run throughout China. In order to increase the added value of rainbow bags which were on sale exclusively during the campaign, we developed a concept of a summer-only market, RAINBOW MARKET, aiming to increase the topicality. Key visual consists of geometric shapes which are the brand’s visual identity, that forms colourful Chinese letters that read ‘RAINBOW MARKET.’
