Damien Hirst
Schizophrenogenesis

Overview

When the globally celebrated British contemporary artist Damien Hirst held his “Schizophrenogenesis” exhibition, we designed its accompanying artbook. We used multiple colours for the typography of “Schizophrenogenesis” on the cover to playfully reference the colourful silkscreen prints and sculptural works of medicinal pills on display. For the signed limited edition, we took the concept further and created a blister-pack casing that sealed the hardcover book just like a pill. Despite its £250 price tag, it was sold out as a collector’s item on the publication day.