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audi_a8_012

GAP
BAO BAO ISSEY MIYAKE

Category

Motion

Credits
  • Creative direction: Anyhow
  • Art direction: Anyhow
  • Film direction: Anyhow + Jan Urbanowski
  • Sound: Manabu Shimada
Overview

We created a promotional film for GAP series, which is characterised by the playful design as if it had a tilted pattern printed on it. Inspired by this bag design, the film playfully expresses the journey through a 2D world, depicting a traditional printing process, to a 3D world, depicting the process of bag making, with vivid colour combinations and various rhythms and sounds.

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