BAO BAO ISSEY MIYAKE
- Creative direction: Anyhow
- Art direction: Anyhow
- Film direction: Anyhow + Jan Urbanowski
- Sound: Manabu Shimada
We created a promotional film for GAP series, which is characterised by the playful design as if it had a tilted pattern printed on it. Inspired by this bag design, the film playfully expresses the journey through a 2D world, depicting a traditional printing process, to a 3D world, depicting the process of bag making, with vivid colour combinations and various rhythms and sounds.