Rainbow
Market

Overview

Concept development and art direction for a WeChat summer campaign that ran across China. In order to increase the added value of the rainbow-coloured bags, which were sold exclusively during the campaign, we developed a concept of a pop-up summer market (both brick-and-mortar and online).
To build brand awareness, we also planned a campaign called Rainbow Market. Drawing from the brand’s visual identity, we used geometric shapes to create the key visual in colourful fonts, namely Chinese characters for Rainbow Market.